Undertow Media gives you quick tips on how to keep up with the ‘online’ crowd.
As the social media juggernaut continues to roll into 2017, it continues to evolve and adapt at a faster rate than ever before. We know it can be hard to keep up, so with that in mind here’s a hand-picked selection of five essential statistics and our thoughts, to help inform your online strategy for the year.
Milestone web usage: Well, technically this first one isn’t social media specific, but with a 10% increase in web users worldwide, over half of the world’s population is now connected to the internet and even better still, that number rises to an estimated 88% of New Zealanders.
Thoughts: With an estimated 88% of Kiwis now connected to the internet (we’re not even in the top 10 for internet connectedness by the way), it is now more important than ever to have a window into your business on the web.
Tip: Ensure your business is online and represented in its best light. Does it appear in Google’s search results? Is it easy to find your business hours, location and phone number? Are you reachable on social media? More and more people are using the internet as a first port of call to engage with businesses and research products and services. Social media is fast becoming the new customer service line with communication visible in a public forum. Be present, be prompt and be polite.
Facebook leads the way: 79% of all internet users are now on Facebook, over double that of second place Instagram who boasts 34% of all internet users.
Thoughts: With social media across the board growing throughout 2016, it is important to create a multi-platform approach to your online strategy in 2017. With almost 8 out of every 10 users on Facebook this is the one platform that you cannot afford to be absent from.
Tip: Without a dedicated social team, social media can seem daunting and like a large time investment. It doesn’t have to be. Focus your time on the platforms that will maximise your online reach for the smallest time investment – in most cases Facebook – and then once you feel comfortable begin looking to supplement with Instagram and Twitter.
Mobile reigns supreme: 80% of time spent on all social media happens on a mobile device.
Thoughts: The continued growth of smartphones has guaranteed that no matter where we are, we are connected to social media.
Tip: Ensure your campaigns and posts appeal to the mobile market – short, sharp, easily digestible – especially if you want to reach the growing consumption of content via mobile.
Instagram and the girls: Females (38% of internet users) are more likely to use Instagram than males (26%).
Thoughts: Instagram has more than 600 million users across diverse communities. The audience is skewed towards female users with a focus on appearance and visually appealing photography. More and more, women are drawn to Instagram for health and beauty tips, fashion trends, home and design inspiration and to find out about new products. It is a powerful platform that is turning #inspo into online sales.
Tip: By no means do we suggest excluding Instagram from your online strategy if you’re looking to target males (the male user numbers are still huge!) but do keep these figures in mind if you’re advertising and posting on Instagram.
The Snapchat explosion: Snapchat hits 10 billion daily video views for the first time ever.
Thoughts: Easily digestible video appears to be one of the biggest areas of growth for all social media channels in 2017, and this is more apparent with Snapchat than anywhere else. Expect to see marketing teams finding ways to incorporate short, sharp and engaging videos, live streams and influencer content this year.
Tip: Are there ways to incorporate short and sharp videos into your online strategy? Ideas include behind the scenes footage of your company, short interviews with staff, and funny moments in the office.
Visuals are key on Twitter: Tweets with images receive 18% more clicks than tweets without images
Thoughts: The age old saying “a picture speaks a thousand words” is more evident on Twitter than any other social media platform. With only 140 characters allowed per tweet this isn’t surprising, but imagery also allows our brain to take in a message quicker and easier than text – great for a platform that sees 85% of its users visit it from a mobile device.
Tip: If you’re not using imagery to strengthen your tweets you need to start now!
So there you have it. It takes time and energy to plan and execute a sound social media strategy but in this day and age it is not an area to be ignored. Sometimes the best plan is to enlist the services of those who know what they are doing! If you need help, give us a call.