Now you see it, now you don’t

The chameleon-like tv from Samsung that impresses design snobs and techies alike   

In a fiercely competitive category, with a multitude of products vying for the attention of trendsetters and tastemakers, how do you marry the needs of movie goers, our sporting obsessed, gamers and the design pedantic?

You take the new tech out of the jargon-sphere and bring it home into the living room – quite literally. Read More

Media drives ‘open sesame’ moment for Alibaba in NZ

Undertow leads media expedition to explore the inner sanctum of a tech giant

China is the world’s second largest economy and most populous country in the world. Its sizeable and growing middle class offers significant opportunities for New Zealand SMEs and, with upgrades to the China New Zealand FTA on the horizon, the time was ripe to drive awareness and clarity around the Alibaba offering.

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Now you see it, now you don’t

The chameleon-like tv from Samsung that impresses design snobs and techies alike   

In a fiercely competitive category, with a multitude of products vying for the attention of trendsetters and tastemakers, how do you marry the needs of movie goers, our sporting obsessed, gamers and the design pedantic?

You take the new tech out of the jargon-sphere and bring it home into the living room – quite literally. Read More

Speaking the language of Generation Z

The ‘why’ is more important than the ‘what’

It would be easy to label the newest generation about to begin entering the workforce, Generation Z, as an exaggerated version of the generation that came before them.

After all, numerous studies have shown that they spend more time online and on social media and do even more of their shopping online than millennials but in reality their beliefs and views on brands are in stark contrast to those that came before them. Read More