News

Choice Hotels TravelGrammer competition unearths picturesque NZ

Undertow Media and Choice Hotels hand-picked ten social media creatives to collaborate and share content in the name of Kiwi travel and tourism.

The Choice Hotels 2017 TravelGrammer campaign successfully launched in March 2017, with ten of the country’s brightest social media creatives embarking on an exciting quest to showcase the ‘best of the best’ places, faces and spaces that New Zealand has to offer.

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Influencer endorsement: the blurred line between real life and advertising

Will New Zealand follow suit with Australia’s recent regulation review?

Influencer, paid product placement and advertorial advertising have recently come under new levels of scrutiny across the ditch thanks to a new provision in the Australian Association of National Advertisers Code of Ethics. The guidance covers native advertising and traditional media, including product placement as well as advertorial. Read More