Media drives ‘open sesame’ moment for Alibaba in NZ

Undertow leads media expedition to explore the inner sanctum of a tech giant

China is the world’s second largest economy and most populous country in the world. Its sizeable and growing middle class offers significant opportunities for New Zealand SMEs and, with upgrades to the China New Zealand FTA on the horizon, the time was ripe to drive awareness and clarity around the Alibaba offering.

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Better Burger challenges punters to eat rubbish for Earth Day

Undertow Media and Better Burger create tasty campaign to shed light on fast food waste

Better Burger was created with all of the conveniences of a conventional fast food chain, but one that uses fresh, locally sourced ingredients and prides itself on its sustainable and environmentally-friendly packaging and practices.

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