Freedom Furniture media event October 2015

Undertow Media created a polished presentation for the Summer collection range by Freedom Furniture to court and entice media.

As well as getting their hands dirty with a DIY potting station full of strawberries and herbs, lifestyle and design media enjoyed an insight into the trends for AW at our recent Freedom Furniture media showing.

Ponsonby Central’s Sapphire Room was the perfect canvas for the key looks to be presented

from its Summer, Outdoor and Limited Edition Christmas collections.

In addition to the 1,460 product it stocks every day, we were impressed to learn that every six months Freedom introduces over 900 new products to the range, including 100 new cushions, 100 new lighting options and an assortment of rugs, vessels and wall art sourced from literally all corners of the earth.

Media attendees including Homestyle, Your Home & Garden, Refined By, MiNDFOOD, Viva and Sunday Star-Times were impressed and particularly taken with the flat-lay styling stations as well as being able to show off their potting prowess producing some lust worthy Instagrams for sharing.

But don’t just take our word for it! Here’s what one of our media friends had to say:

I thought the collection was very well presented and gave fantastic insight into how the pieces all go together and work with one another. I loved the potting station too, particularly the signage on the back wall, very cute! It was a lovely experience overall and a great way for you to show us the ranges.

Catherine Wilkinson, Your Home & Garden