Auckland Public Relations Agency


Undertow Media
Auckland Specialist PR Company

An ‘undertow’ is a strong pull in a different direction. To create it you must first know the way the flow runs, then forge a surprising new route. This is the way Undertow Media New Zealand conducts its day-to-day business.

The ‘undertow’ definition underpins the way Undertow Media conducts its public relations, social, digital, influencer and events business based in Auckland, New Zealand.

Our mission is to create what’s current.

We do this by living and breathing our values of trust, empowerment, conviction, tenacity, nimbleness and pace, working harder every day to be better for our clients and their businesses.

Our client list is equally impressive and boasts a mix of local and international brands who know they can trust us to challenge thinking, provide intelligent recommendations and have a laugh along the way.

These partners have also seen first-hand our results-focused approach and squeaky wheel mentality, resulting in outcomes that make their businesses shine.

A current, the undertow, is at the heart of everything we do - it is where our expertise, experience and imagination combine to create solutions that consistently makes waves.

PR Agency


  • Media Strategy
  • Media Relations
  • Business Profiling
  • Media Training


  • Brand Strategy
  • Project Marketing
  • Copywriting
  • Design & Collateral


  • Social Strategy
  • Social Monitoring
  • Content Creation
  • Community Management
  • Influencer Engagement
  • Blogger Engagement


  • Events
  • Stunts & Activations
  • Sampling & Experiential
  • Community Engagement

Undertow work to strict timelines, are relentlessly efficient and the greatest compliment I can give is that they are simply an extension of our marketing team.

Dana Bezzant, Freedom Furniture Head of Marketing