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PR AGENCY DIARIES: HOW TO HOST AN EVENT MEDIA & INFLUENCERS WILL LOVE

Think of a PR event and it’s likely the words ‘glitz’ and ‘glam’ that spring to mind. In reality, better descriptors are ‘blitz’ (a concerted, intensive effort) and ‘gram’ (how can we get attendees to share there).

Whether it’s an intimate media lunch, influencer party, or public activation, events are a staple of any top PR agency’s wheelhouse. Read More