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PR AGENCY DIARIES: A GUIDE TO THE BEST PR AGENCIES – I.E. WHAT TO LOOK FOR IN YOURS

So, you want to build brand awareness, generate buzz, get people talking and by proxy make more money.  The solution?  Employ a PR agency.  Seems pretty simple right?  Not quite. 

Finding the right fit can be tricky and in the world of public relations it can sometimes seem like navigating snakeoil salesmen within the wild wild west.  Here’s what to look for when you’re on the hunt for the perfect PR partner.

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