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PR AGENCY DIARIES: A GUIDE TO THE BEST PR AGENCIES – I.E. WHAT TO LOOK FOR IN YOURS

So, you want to build brand awareness, generate buzz, get people talking and by proxy make more money.  The solution?  Employ a PR agency.  Seems pretty simple right?  Not quite. 

Finding the right fit can be tricky and in the world of public relations it can sometimes seem like navigating snakeoil salesmen within the wild wild west.  Here’s what to look for when you’re on the hunt for the perfect PR partner.

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PR AGENCY DIARIES: WHY YOUR BRAND SHOULD BE ON TIKTOK AND 3 TIPS TO GET STARTED

No matter where you sit on the spectrum of Gen Z to “boomer”, there’s a strong chance you’ve heard of the social media app TikTok and its meteoric rise.

Perhaps a viral video, watermarked with the app’s logo, made its way onto your Facebook or Instagram feed, or you overheard your [child/younger sibling/teen relative] obsessing over its most popular influencers. Read More