How to delight audiences in the day of ‘digital well-being’

Why people are breaking up with their smartphones and stepping back from social (and what it means for PR pros)

Nearly ten years on from the iPhone’s 2007 introduction, no aspect of how we interact with each other or the world around us has been left unchanged. However, these changes, though rapid, have occurred incrementally, and—swept up in the successes of our own innovation—without much thought for their implications. Read More

Simon says – free burgers!

Making a media splash with a concept that is as simple as saying ‘Simon’

When do you ever see burgers land in a primetime TV slot? Pretty much never, right? Enter Undertow Media’s Simon Says campaign plan. Better Burger decided to beef up (pun entirely intended) their menu and add even more epic hacks. We knew it would be the perfect opp to drive grassroots engagement and pique media interest, but it needed to be fun, people-driven and inclusive to make sure those burgers really hit the (media) spot. Read More