Our specialist alcohol and beverages PR team works with some of the biggest drinks brands and destinations in New Zealand.
The Inspired Unemployed’s Better Beer, Jim Beam, Roku, Mt Difficulty, Lighthouse Gin, Haku vodka, Villa Maria, Effen, Pure Blonde and many other familiar names use us to choose their product over the competitor’s.
NZ alcohol PR
Industry
How Undertow Media can deliver sales for your alcohol business:
Provide access to a deep database of media and influencers to get the right audiences talking up your brand and products across all manner of media and social channels
Devise strategic ‘moments’, stunts and other news plays that celebrate NPD, sponsorships, campaigns and other reasons to choose your brand over the competitor
Build must-attend events around your brand ID that attract the right mix of industry mavens, influencers, media and stakeholders to reach for your product
Connect you with chefs, bartenders, movers, shakers, complementary brands and celebrities that will halo out your brand proposition to their trusting audiences
Deliver beautiful on-demand content to fill your social feeds with local relevance and provide reasons to follow, buy and engage
Ensure funneled messaging and copy is on point across the brand experience - from instore to online & social
Introduce you to like-minded brands and businesses to complement your long-term goals and build out your target customer sets
Deliver sampling experiences beyond an apron and tongs to convince consumers why they should place your bottle proudly on their kitchen counter
“Undertow…has an innate ability to understand not only our brands, but the needs of a global business and as a result, delivers a great tailored result every time. The overseeing of our events was a seamless experience, and we saw a successful campaign with targeted media well suited to the niche of the brand. We appreciate their honest and efficient approach to PR and will continue to consult Greer and her team for future campaigns.”
