PR AGENCY DIARIES: AUCKLAND’S BEST 2020 LAUNCH EVENT: ULTIMATE EARS HYPERBOOM

It is no easy task putting together a ‘gram-worthy PR event that has both musos and cool kid influencers begging to be on the guest list. Find out what made the Ultimate Ears event – ultimate.

How do you celebrate the launch of Ultimate Ears’ loudest and bassiest speaker yet? By turning up the volume, of course. 

We, alongside New Zealand’s who’s who, #broughttheparty to Ponsonby’s Greenhouse for a night of loud tunes, cold drinks and delicious food.

DJs Soraya and Eliza were on the decks, hitting the crowd with high-energy sets that saw a dance-off take place (the winner taking home his very own HYPERBOOM speaker). Guests got to be among the first in the country to test out the new speaker, while enjoying ice cold Asahi and Effen vodka (#sponsored), and gourmet Good Dog Bad Dog hot dogs. Ultimate Ears speakers graced every available surface of the venue, giving a whole new meaning to ‘surround sound’ and proved to be fun props for ‘gram-worthy snaps. The cherry on top?

A surprise performance by The Palace dance crew – the ultimate end to an ultimate night!