PR AGENCY DIARIES: WHY VIDEO IS A KILLER CONTENT STRATEGY

Our virtual world has all but trumped real world interactions over the last wee while. Zoom, Teams, Instagram, Tik Tok, Reels, Facebook, Snapchat, YouTube – videos rule our feeds!

The average Joe consumes them daily, if not hourly - our dreaded weekly screen time report does not lie. Having the tools to harness its almighty power is a separate yarn but knowing video’s worth is one (and the most important) piece of the pie.

So why should video be part of your show stopping repertoire?

Paints a picture

Content may be king, but context is certainly queen! Video can help bring a story, product or brand to life in the most compelling way. No need for long pages of copy, confusing marketing jargon and boring branded spiels – videos can capture key messages in a fun and entertaining way. Think comedy skits, influencer reviews, spoofs, how-to recipes or behind-the-scenes reels – you name it, there’s a video you can create for it.

Engages the laziest (and the busiest!)

Not only is video great for educating, it’s super easy to consume. Short, snappy film style content will reach the Gen Z fast-scrolling social media junkies or those who are simply too busy (or lazy) to read long post copy. Let’s be real – catching up on Squid Game, sharing the latest NZ Lockdown Meme and scrolling TikTok requires hours of valuable time.

Gets more eyes on the prize

Ever wondered why videos receive higher viewer numbers? Due to the powers that be, video content performs best with most algorithms based on the fact it captures a viewer’s attention for longer. So, time to get with the program and nail that entertaining, emotionally charged content – it’s sure to pull on the heart strings and get the ROI.

Gets real

Gone are the days of repetitive well-polished branded content – consumers crave authenticity, personality and rawness. Just take a look at your feed. IGTV, Facebook Live and TikTok tick all the boxes without the big-ticket price tag of production costs. Or better yet, tap into a super talented content creator who can help get your messages seen or heard.

Ready to master the content that reigns supreme? Get in touch today.