Social media for Aston Martin
With a respected British legacy, roots in racing and an unofficial ambassador in Bond 007 to boot, Aston Martin doesn’t need much of an introduction. 110 years on from its inception the brand is now a heavy hitter in the world of luxury cars, impressing with innovation in everything from grand tourers to supercars and an F1 team that continues to dominate.
But legacy and reputation can only get you so far and the Auckland outpost for the brand needed a clever digital footprint to ensure its traction on track translated to a local pipeline. That’s where we came in. Undertow Media overhauled the brand’s social channels here in NZ, transforming global assets to resonate with Kiwi car enthusiasts, funnelling F1 fever to fans in snackable bites and upweighting intent to learn more about its offer.
“Undertow Media’s expertise in social media strategy elevated some key super luxury channels at Giltrap Group. The team at Undertow showed a great understanding of each brand’s corporate identity and provided content that invigorated our audience within the luxury market.”
