PR for Basement Theatre
Basement Theatre is a proudly not-for-profit organisation and culture-defining powerhouse home to a mixtape of professional and budding theatre-makers, comedians, visual artists and musicians alike.
Offering up our services pro bono, Undertow Media partners with Basement Theatre to get the word out about its annual fundraiser Christmas show – now regarded as a ‘must see’ each festive season, on par with the Franklin Road lights.
Through targeted media campaigns the partnership has celebrated a wide variety of local talent and spread news of the unique annual affair far and wide to raise much needed funds that supports our next generation of actors. Sold out seasons, large scale feature talent interviews and TV spots are some of the highlights of campaigns gone by with the team our side absolutely awe-struck by the talent within this cultural icon.