PR for Better Beer

 

Brought to you by two battlers who need no introduction - Matt Ford and Jack Steele of The Inspired Unemployed - Better Beer is the zero-carb, zero-sugar lager that has taken Australia by storm.

The fastest growing beer brand across the ditch for 8 years, the lager has finally landed in NZ and it’s our mission to whet the whistle of Kiwi consumers by managing the brand’s launch on local shores across PR, events, stunts, influencer relations and old fashioned water cooler chat.

From a quirky “hole in the wall” teaser campaign to announce the first drop of cases, to a rip-roaring party for 500 of the boys’ nearest and dearest, a press day to spread the good word and an influencer and press send to get liquid on lips and merch on hips, we’re executing the Better Beer campaign from whoa to go in Aotearoa.

PR for Better Beer alcohol beer public relations agency NZ (10).jpg
PR for Better Beer alcohol beer public relations agency NZ (8).jpg
PR for Better Beer alcohol beer public relations agency NZ (2).jpg
PR for Better Beer alcohol beer public relations agency NZ (7).jpg
PR for Better Beer alcohol beer public relations agency NZ (4).jpg
PR for Better Beer alcohol beer public relations agency NZ (1).jpg
PR for Better Beer alcohol beer public relations agency NZ (5).jpg
PR for Better Beer alcohol beer public relations agency NZ (6).jpg
PR for Better Beer alcohol beer public relations agency NZ (9).jpg
PR for Better Beer alcohol beer public relations agency NZ (3).jpg
Previous

Foley Wines
Next

Wharekauhau