PR for Canadian Club alcohol
Proving that whiskey is not just an old man’s drink, Canadian Club from Beam Suntory launched a whiskey RTD that filled a gap for those over beer.
The Undertow Media team have been the comms partner for Canadian Club on many iconic projects as part of wider OOH campaigns – bringing our influencer nous and sampling strategy smarts to the party, and getting CC into all the right hands (and on all the right social feeds).
From the Canadian Club Bad Cardi and Party Suit promotions which had people fighting for the chance to don the blue garb, to the wildly successful Summer Shout competition that saw social share skyrocket, it’s safe to say that Canadian Club is the unsung hero no more.
“Undertow…has an innate ability to understand not only our brands, but the needs of a global business and as a result, delivers a great tailored result every time. The overseeing of our events was a seamless experience, and we saw a successful campaign with targeted media well suited to the niche of the brand. We appreciate their honest and efficient approach to PR and will continue to consult Greer and her team for future campaigns”
