PR for GrabOne
GrabOne is one of the largest ecommerce websites in New Zealand and has successfully defended its market position from large global players for more than 10 years.
Working with the site’s parent company in Australia and the local country team, we are tasked with getting people flocking to the site for big occasions and sales via clever influencer campaigns.
We direct the whole process from researching bullseye partners (we know who converts beyond just pretty pictures), devising creative concepts, contracting and briefing talent, delivering content and managing targeted social media advertising to amplify beyond the influencers’ own following.