PR for Panuku - Auckland Council

Eke Panuku Development, part of Auckland Council, covers many facets of keeping Tāmaki Makaurau ticking, from long-term urban regeneration to creating a network of strong neighbourhoods to benefit communities.

Working alongside the team there, we were tasked with shining a light on one of Auckland’s hidden gems, a regional suburb rich in stories, community, and pride.

Enlisting well-known celebrities to champion everything that makes the semi-country town tick, we showed families, city slickers and those after a weekend away all the nooks and crannies waiting to be discovered – covering everything from eating and drinking to doing and sleeping. Storyboarding the content, vetting photographers, briefing the creators and celebrities we orchestrated layered content arcs to play out on social as well as via select media partnerships to spread the message far and wide.