PR for Persolkelly
With an extensive recruitment drive on the horizon as the key workforce partner for the upcoming Census, new name in market Persolkelly needed a serious awareness boost.
Harnessing a news cycle dominated by labour shortages and record inflation proved just the ticket to positioning Persolkelly as the go-to for both business and jobseekers overwhelmed by the cluttered climate.
We paired Persolkelly’s own Workforce Insights data with expert commentary from noted economist Tony Alexander to deliver the perfect package for time-poor media. Results saw coverage in all top tier news outlets, op-eds penned by the NZ GM in high-hitting business bibles and clever content served to jobseekers via lifestyle news to boot.
When the Census drive rolled around, we brought in the heavyweights – quite literally, securing New Zealander of the Year Dave ‘Brown Buttabean’ Letele to front the call for more boots on the ground. We harnessed deep data about the previous census and Dave’s down to earth community focused approach to infiltrate media in all corners of the motu, driving sign ups to fill Persolkelly’s Census jobs...all 3,500+ of them!
A testament to its impact, our work and thinking saw the project become a finalist at the 2023 Communications Council ‘Pressie’ Awards in the diversity & inclusion section.
“Undertow were always thinking about what was best for our business, creative in their approach, and are a total pleasure to deal with. They exceeded all expectations and delivered a campaign that firmly placed our brand on the map in New Zealand. I recommend them highly and wouldn’t hesitate to use their services again.”
