PR for Pic’s Peanut Butter
Not just another FMCG brand, Pic’s Peanut Butter is proud to be a little bit nutty. Boasting an award-winning product, a genuine commitment to sustainability and an origin story involving a concrete mixer in a garage, the Pic’s Peanut Butter playbook is both multi-faceted and fascinating.
As the brand’s retained agency we sort the news from the nuts, crafting clever comms to infiltrate a spread of media and social feeds across the realms of food, lifestyle and news to keep this moreish mouthful on the lips of the nation. Whether that’s opinion pieces from CEO Aimee McCammon on sustainability, the brand’s ongoing peanut harvest trials or spruiking a new culinary creation, our team serves the scoop that media are hungry for and nurtures genuine brand-love with consumers in all pockets of the country.
“The team at Undertow are a world class PR agency right here in Aotearoa New Zealand. Their professional, energetic and empathetic approach makes them a dream to work with. The coverage and campaign success they deliver for Pic’s Peanut Butter is outstanding, and there is never a shortage of great ideas beautifully delivered.”
