PR for The Salvation Army
The Salvation Army has fought on the frontlines of poverty in New Zealand since 1883 and now helps more than 150,000 families and individuals each year.
Since 2015 Undertow Media has proudly offered pro bono time to the Army with a national media strategy across various appeals and delivering the ever-important State of the Nation reports that garner huge press coverage.
Our role is as varied as the wonderful Army itself, from public activations, to influencer campaigns and press conferences to carolling. Undertow’s mission is to pull out all the stops to ensure each campaign is fresh and headline worthy.
“It is a privilege for The Salvation Army to be associated with the work of Undertow Media over many years. We always appreciate their high level of engagement and value they bring to the table, their empathy and understanding of the work we do, and the creation of ideas and initiatives that help drive our key messaging to various media channels.”
