PR for Weet-Bix

It’s TRY time! Our work with Olympians and World Cup sports stars to represent Sanitarium and raise awareness of the Weet-Bix Kids TRYathlons has immediate and long-term ripples. 

While short-term it fist pumps the tamariki giving it a go across the country, the spin-off for Sanitarium is a generation of kids who have grown up associating Weet-Bix as a solid and healthy start to a busy day - a habit they often build on for years to come. 

Securing media interviews of the sports stars and thus of the TRYs in titles all across the country has increased recognition of the events as a Kiwi rite of passage, driving registration to the national events and the newly formed TRY Challenges. 

National and regional media drives across the yearly six-month campaigns ensure the TRYathlons remain a key part in the development of tamariki, particularly kids who have overcome huge health or environmental obstacles to give swimming, cycling and running their very best TRY.