UNDERTOW LIKES: PR TRENDS IN NEW ZEALAND PART TWO

PR Trends part two: Market insights & what we’re seeing globally, right now

People are on to you

We are (arguably) smarter than ever before. There is information everywhere. People know the tips and tricks you’re using. Be smart with your offering, but not too smart. There are few doors left unopened these days, which means consumers are more savvy to what goes on behind the scenes than ever. They want an honest message and an honest story. Look at what you’re offering and why and use that to create your stories.

Quality over quantity please

‘We don’t want what everyone else has’. ‘There is too much of the same around.’ ‘I haven’t seen anything new in ages’. Common phrases we hear over and over again. We are overwhelmed with a constant stream of offers and new editions but people would rather have less frequency and more quality. Accept that you need to put thought, time and money into what you are creating and how you’re going to sell it. People do not work well with too much choice, it is confusing, overwhelming and tiring. Keep it simple, invest in the right advice and strategies and you will be rewarded.

Know-how, can do

The world of services, products and brands is a competitive place. With more and more companies joining the fold each week you can no longer know your clients, you must understand them. Don’t bother guessing and second-guessing. Invest in advice and quality strategy from those who make it their business to forge and foster relationships on your behalf. In this age of information, it is critical advice that will help you navigate your way through.