PR for Ardell
Lash brand Ardell has fans from Beyoncé and literally every Love Island alumni through to local makeup wizards. Opening up eyes to the wider range was our job in the literal and metaphorical sense.
With wide distribution under its makeup belt, our role has been to build out a communications strategy that spans earned media plays, an ambassador sponsorship, influencer seeding and makeup artistry partnerships, alongside influencer plays both paid and unpaid, clocking wins from 1million+ Instagram beauties to multiple Viva mentions and everything in between, delivering an ROI of 12:1.
“Undertow Media has developed a customised strategic public relations strategy for Ardell in New Zealand. Their experience, regular communication and updates are critical and we appreciate the responsiveness, personalised service and commitment to helping build the Ardell brand. We’ve enjoyed working with the team and highly recommend.”
