PR for Laphroaig
Whether it’s served neat or on the rocks, chilled or in a cocktail, Laphroaig serves a distinctive taste of single malt Scotch in every pour.
The whisky’s polarising flavours of peat, salt and fire are renowned with those in the know, and our job is to build affinity with fans while driving awareness with new consumers.
From working with local culinary partners like New Zealand’s Hangi Master – Rewi Spraggon – to concepting unique events and managing creative PR campaigns, our job is to fuel the flames of local relevance and ignite iconicity of the stories that make Laphroaig special.
“Undertow…has an innate ability to understand not only our brands, but the needs of a global business and as a result, delivers a great tailored result every time. The overseeing of our events was a seamless experience, and we saw a successful campaign with targeted media well suited to the niche of the brand. We appreciate their honest and efficient approach to PR.”
