PR for Maker’s Mark
Maker's Mark is a renowned American bourbon known for its distinct handcrafted approach and iconic red wax-sealed bottles.
The brand is committed to growing its top shelf reputation, with a focus on distinctive serve experiences, and it’s our job create these memorable moments.
From creating collabs with local brands, to running awesome activations, engaging local influencers, to managing media campaigns, we strategically share compelling stories about the bourbon's heritage and craftsmanship with Kiwi consumers.
“The team at Undertow consistently go above and beyond, building intimate understanding of brands and leveraging their strong media and trade relationships. When briefing for our global spirit brands (Maker’s Mark, Laphroaig) they identified compelling, locally relevant partnerships and brought these to life through engaging event activations, exceeding all KPIs and expectations. I highly recommend Undertow for their creativity, drive, and commitment to delivering for their partners.”
