PR for Tala Pasifika Productions
Tala Pasifika Productions is a production company dedicated to creating compelling narratives that showcase the diverse cultures of the Pacific Islands through the mediums of theatre, film and television.
Every year, the company brings its Takurua show to Elemental AKL, seamlessly blending fine-dining, thrilling dance and cultural stories in one extraordinary event.
In 2023, the talented troupe selected us as their PR partner which saw the team secure in-depth features, interviews and event coverage across TV, radio, print and online platforms. From the AM Show to Mai FM, the NZ Herald to Stuff, North & South to Metro (and many titles in between), our strategy ensured Takurua reached an extensive audience of over 6 million.
“Undertow’s expertise has been significant in shifting Takurua Ti’iTi’i’s brand exposure in the public sphere. Their meticulous yet considered approach, strategic planning, and unwavering dedication significantly elevated our media presence. They were patient, aiming to understand the cultural kaupapa and we truly felt their eagerness to listen, learn and pitch us on the right platforms. Undertow’s manaaki is palpable.”
