Services

Crisis & reputation management NZ

Companies live and die by their reputation. Effective handling of issues and crises is critical. We listen, detect, assess and respond to stem the flow. We then provide the tools to mend the relationship and get the right sentiment out into the public and media via clear PR messages.

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“It is a privilege for The Salvation Army to be associated with the work of Undertow Media over the past six years. We always appreciate their high level of engagement and value they bring to the table, their empathy and understanding of the work we do, and the creation of ideas and initiatives that help drive our key messaging to various media channels.”

— Tim Hamilton, Territorial Public Relations Director, The Salvation Army

Whether it’s a supply chain disruption, $48 dollar watermelons, a reputational problem or job cut announcements, tough economic climates can bring unforeseen challenges.

Trust is a fundamental pillar of any successful business and any “big yikes” news (if handled badly) can send your customers right into the arms of a competitor.

If an issue were to arise, PR can help you navigate the crisis, crafting empathetic and transparent comms that address concerns, maintain confidence and demonstrate your commitment to customer satisfaction. As a result, you’ll help mitigate any potential damage to your brand's reputation both internally and externally.

Depending on the scale of the situation, we provide constructive strategies that tap into our knowledge of how the media work.

Activity could include:

• Briefings/planning session with key team members to identify: