SOCIAL MARKETERS CAN AND WILL HELP YOUR BRAND PR; PART ONE

Why talk about yourself when you can get others to do it for you?

Undertow Media is here to explain how:

All brands, products and business benefit from brand visibility, awareness and consumer goodwill.

The problem is – how do we generate these elements today in a way that ensures integrity for the brand, in the eyes of the consumer? With the advent of the Information Age people started to peek behind the scenes

and became aware of the tricks of the trade that were being employed to entice them to buy, buy, buy. We began to feel duped and jaded, more reluctant to engage in the bells and whistles that brands were using in their advertising to sell products.

A savvier consumer created a need for a new generation of brand advocate that marketers could call on to vouch for brands and products in a more personal and trusted way.

Enter the new tribe of social marketers:

The Influencer / The Ambassador / The Fan / The Loyalist / The Blogger /

All of these various types of social marketers can be strings to the brand-bow. Many will wear different hats and play different roles as projects require but it is up to companies like ours, Undertow Media, to grade the qualifications, reach, presentation and potential value of these would-be assets.

Don’t be scared to work social marketing into your marketing strategy matrix. Using influential people to grab the ears and eyes of their own audience for your brand / product / project is a powerful and effective tool that generates honest and organic attention – just what we like.

Making sure you get all the facts, figures and face-time, coupled with solid targets and measurements will ensure any relationships with social marketers are efficient, successful and fruitful.

Stay tuned for Part Two next week where we will further define these labels and how they can work in with your strategy.