‘WHAT EVEN IS PR, ANYWAY?

Undertow Media unveils the mystery of PR; the Dark Art of Marketing Communications

Public Relations at its most basic premise is the strategy, from concept to execution, by which we create and manage the spread of ideas and information from brand to individual.

In this age of decreasing attention spans, dwindling timelines and increased competition for content in the media space, staying relevant and fresh has made an art-form of future-forecasting.

Superstars of this art can read the trends, see the patterns and have a knack for understanding people.

At Undertow Media Public Relations agency we have to be avid media consumers and we love it, why? Because information, ideas and communication are what we know best.

Currently, in an era of mass market communication and the open availability of infinite amounts of information; organisations find themselves competing for space to talk about themselves and get people talking about and interested in, their products.

Basically, we make people want to talk about what you do.

With traditional media under pressure from new media platforms, (and more platforms arriving daily), the landscape has become crowded and confusing making navigation and strategy all the more difficult and often meaning your message gets lost or just plain forgotten.

That is where public relations comes in to play. We have long-standing, strong and influential relationships with a wide range of communicators from journalists to TV presenters, celebrities to influential bloggers and websites.

Advertising is what you (pay to) say about yourself; PR is what people say about you.