Services

Media partnerships & integration

Extending the reach of your event or PR efforts makes sense, and a connected and accredited PR agency will be able to negotiate less sale-sy advertising, whether it be on radio, a podcast, in print or an online media buy.

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★ ★ ★ ★ ★

“So glad to have such a strong relationship with the Undertow Media team, they have delivered well above expectations and have been picked up globally for their efforts.”

- Fabien Degueldre, General Manager, Logitech

While not right for each and every campaign, an on-brand spend can exponentially increase reach, particularly for campaigns that have a short, concentrated timeframe (e.g. for ticket sales) or around crowded times such as Christmas.

We know PR agencies are the best avenue to get the most from integrated spend as we can leverage existing relationships with editors and on-screen talent rather than talking directly in ad dollars to buyers.

Many of the results we get cannot even be measured in ad value as you simply can’t buy these slots, and it is our secret sauce that knows how to merge the two for maximum effect.