Services
NZ social media management
Social media is where your community come to be entertained and informed and is a place where you can, with clever ad sets, convert to sales. From strategy to content calendars to building audiences, fostering a direct relationship with your customer is key.
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“Undertow Media has proven themselves a highly engaged media partner who have shown a real willingness to get close to our business. What has impressed me has been their ability to understand the various markets and product categories we play in.”
- Peter Bonisch, GM (Imaging Group), Fujifilm
We are best placed to come up with fully customised brand strategy and execution that takes customers through the funnel and all the way back around.
The first step is knowing your audience (tip: there are usually a few), then marketing to them in a nuanced way that shows you care.
Broadly, this means:
Awareness / inspire = provide reasons for the audience to engage with you. This means best practice content showing the product or service in its best light. Who are your fans or well-known customers that will motivate people to use your product or service?
Consideration / inform = think about the best methods to convince your new community of the features and benefits of your offer over the competitor’s
Purchase / convert = communicate the cost, way to engage (stockists etc) and match each of your target market to the right product or offering via bespoke ad sets
Advocacy / amplify = share and demonstrate why and how people like your offering to grow the community and bolster third party endorsement
Monitor, tweak and apply learnings as things evolve constantly.
Clients
Like attracts like, and we’re lucky to represent the most impressive brands operating in New Zealand.
